5 Point Marketing

In all the years I have been involved in real estate I have strongly expressed the need for a plan when maketing real estate for sale. Anyone can stick a "for sale" sign in the yard. In a hot market, sometimes, that's all you need to do but most homes don't sell to the first person who walks through the door. Therefore, you need plan. Not a plan after the property has been on the market for a month.. or three. A plan from day one. 

1. Determine your Seller's Goals & Motivations

When listing a property it is important to ask and answer the following questions. Why are they selling and what do they hope to accomplish. This is the most important information for you to attain your clients goals.

1. Is your seller looking to sell and buy a new home?
2. Are they moving to a new location?
3. Are they retiring?
4. Are they selling an investment property?
5. Are they downsizing to a smaller home?
6. Do they need to sell by a specific date?
7. Do they need to find a new home before closing?

2. Price Strategy - Price Appropriately

1. Analyze the competition and determine where the subject property lies.
2. Understand the market, buyer attitudes, and interest rate factors.
3. Incorporate the sellers goals.
4. Set the market price.

3. Promotion Strategy - Create an audiance

1. MLS - Multiple Listing Service. (Opens the listing to all brokers and agents in MA)
2. Massive Web Exposure. (Too many to list but Trulia, Realtor.com, Boston.com , MArealestatesearch.com are a few)
3. Networking exposure with (facebook, Linkedin and Plaxo).
4. Open Houses (2-3 per month).
5. Yard sign. (A big one, with a flashing light) Just kidding!

4. Accessibility

Real Estate is an industry where technology is an integral part of the workday. There may be no greater change in the real estate industry over the last decade. A real estate agent must be mobile, accessible and be able to multitask. The nature of our business is to serve our customers and we can't do that by sitting behind a desk, so we need technology that will keep us in touch away from the office. New England Real Estate uses it as our strategic advantage. The ability to offer our online office to literally taking the office on the road by using technologies like palm pilots, cell phones and lap tops is especially important for professionals in the real estate industry.


5. Measure, Monitor & Make Changes Until the Deal is Done

In today's highly competitive, global market, we have discovered that we need to anticipate both economic growth and weakness in our local markets on a monthly and sometimes daily market. There are times when an asking price needs to be firm and times when it needs to be lowered because the market dictates a change. Other times, multiple offers, will need to be negotiated quickly an intelligently.

Once your home is sold, the New England Real Estate Company team will work on your behalf to manage the details during the escrow period. We will personally meet inspectors, help manage repairs, consult with the appraiser, follow up with the title company and lender, and aggressively protect your interests to avoid problems and ensure a hassle-free closing.

Contact us.

We're here to help.